Electronic Contact Card.
1. Requirements Analysis and Planning
The primary goal of the website kartakontaktu.pl was to create a simple yet functional form that collects data from Range Rover car owners. The key requirements for the project were:
- Intuitive and easy-to-use form to ensure quick and smooth completion by users.
- Collecting key information such as contact details and car-related specifics (model, year of manufacture, technical condition, etc.).
- User data protection and secure storage.
- Responsive design to ensure the form is accessible and easy to fill out on different devices (smartphones, tablets, computers).
- Possibility for further handling of collected data, e.g., exporting to Excel files or directly sending data to CRM systems.
2. Graphic Design and UX (User Experience)
The design of kartakontaktu.pl was planned to be as clear and intuitive as possible for users. The main design principles included:
- Minimalist Look: Simplicity and clarity were key to avoid distracting the user. A subdued color scheme was used, dominated by white, gray, and accents associated with the prestige of the Range Rover brand (e.g., elegant green, black).
- Focus on the Form: The homepage was designed with one goal – to encourage the user to fill out the form. The entire page structure was centered around the contact form, placed in the middle of the page, with a brief description of the form’s purpose at the top and a CTA (Call to Action) directing the user to fill in their details.
- Responsiveness: The form was designed to work smoothly on various devices, especially since many users might use mobile phones. The mobile version was optimized for fast and easy completion.
3. Features and Technologies
To efficiently and securely collect data from Range Rover owners, we implemented the following technologies and functionalities:
- Data Collection Form: The form included all necessary fields that needed to be filled out by vehicle owners. These included:
- Name and surname.
- Email address.
- Phone number.
- Vehicle model, year of manufacture, and other car specifications.
- Additional notes or details regarding the vehicle’s technical condition.
- Data Validation: The form was equipped with front-end data validation to ensure that the entered information was correct (e.g., correct email format, phone number, required fields, etc.).
- Data Security: Ensuring the security of personal data was a priority. The form was secured with an SSL protocol, guaranteeing encrypted data transmission. Additionally, secure data storage in the database was ensured, with limited access for administrators only.
- Automatic Confirmation: After the form was submitted, the user received an automatic email confirming that their data had been saved and registered. This was part of building trust and informing the user about next steps (if applicable).
- CRM Integration: In case there was a need to manage large amounts of data, the form could be integrated with a CRM system, allowing for the automatic transfer of collected information to the company’s database.
4. Security and GDPR Compliance
Since the kartakontaktu.pl website collects personal data, a priority was to ensure compliance with personal data protection requirements such as GDPR:
- User Consent: The form included appropriate checkboxes where users consented to the processing of their personal data according to the privacy policy. This was essential for the legal processing of data.
- Privacy Policy: The website included a clear and understandable privacy policy explaining how users’ data would be stored and processed.
- Secure Data Storage: The collected data was securely stored on servers that meet the GDPR requirements for data protection.
5. Optimization and Testing
After the implementation phase, the site underwent thorough testing to ensure it worked flawlessly:
- Functional Testing: We performed tests for form completion on different devices and browsers to ensure data was correctly submitted and stored.
- Speed Optimization: We ensured that the website ran quickly by minimizing loading times, which was crucial, especially for mobile users.
- SEO: The site was optimized for SEO so that it could be easily found in search engines. Although the website mainly serves as a form, it was important for it to rank properly in search results.
6. Website Launch and Technical Support
After the tests were completed and any necessary adjustments were made, the website was launched. As part of the ongoing cooperation, we provided:
- Monitoring and Technical Support: The team responsible for the project committed to monitoring the site’s performance and providing updates, as well as ongoing support in case of technical issues.
- Data Export Options: Administrators of the site can export the collected data in formats that facilitate further analysis or processing, e.g., Excel or CSV files.
The kartakontaktu.pl website fulfilled its purpose as an efficient tool for collecting contact information from Range Rover car owners, while ensuring ease of use, security, and compliance with personal data protection regulations.